Ericsson Enterprise Wireless Solutions (BEWS) is the group responsible for leading Ericsson's Enterprise Networking and Security business. Our growing product portfolio spans across wide area networks, local area networks and enterprise security. We are the #1 global market leader in Wireless-WAN based enterprise connectivity solutions and are growing fast in enterprise Private 5G networks and Secure Access Services Edge (SASE) solutions.
How Will You Contribute to the Company?
The Global Campaign Content Strategist will work closely with product, solutions, and content marketing teams to influence and curate campaign content as well as collaborate with field marketing, demand generation, and digital teams for placement of content to drive full-funnel engagement from awareness to demand. They will support content planning, translations, testing, monitoring, and optimization across the customer lifecycle. The Global Campaign Content Strategist is a key member of the campaign strategy function within the demand generation team.
What Will You Do?
- Collaborate with Content Team to develop omni-channel content strategy for Wireless WAN (WWAN) and security business line in support of global marketing campaigns leveraging key market and audience insights
- Identify and align content requirements based on audience segmentation, journey stage, behavior or other attributes
- Understand campaign objectives to recommend how content can be presented or distributed across various channels and formats, including paid media, web, social, blogs, emails, whitepapers, podcasts, events, co-marketing programs, and nurture programs
- Work cross-functionally with content team, paid media, product, sales, and solution marketing teams to audit existing content, identify gaps, and define content needs based on the user journey and audience needs
- Test, monitor, and bring recommendations to content team to optimize content to maximize engagement and demand
- Manage content for reporting; this includes supporting content tagging for reliable reporting, understand the needs for good segmentation and scoring as it relates to content standard title, ID, and tags, own feedback loops between marketing operations and digital teams
- Maintain content within Demand Generation and sales enablement platforms (Highspot, TechTarget) and facilitate routine reviews of content globally in TechTarget and similar platforms
- Own translation and localization of content, connecting demand, field and digital marketing teams
- Facilitate recurring content planning calls between demand generation, design and content teams
- Facilitate regular meetings with field marketing to make content recommendations based on campaign priorities per region and bring feedback to content team as needed.
- Research, source, and facilitate Demand Generation content through third parties including analyst reports and white papers
Qualifications
Minimum Qualifications:
- Bachelor's degree in business, Marketing, Communications, Public Relations or related field
- Six (6+) years minimum experience in comparable demand and content strategy
- Experience leading content strategy across various media and formats such as advertising, website, social, whitepapers, blogs, emails
- Experience designing content strategy in Wireless WAN and/or security segments strongly encouraged
- Experience working at a large company within the tech industry
- Creative storytelling and content creation skills
- Willing to work in a dynamically changing and often ambiguous environment
- Experience with project management software like Asana
- Excellent communication, presentation, and collaboration abilities
- Proven track record of owning projects from start to finish and delivering successful results
- Self-motivated and resourceful with proven ability to multi-task and operate successfully under tight deadlines
- High attention to detail and proven ability to manage multiple competing priorities simultaneously
- Strong understanding of the B2B buyer's journey
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Why Ericsson Enterprise Wireless Solutions?
At Ericsson Enterprise Wireless Solutions, we are one team - all in on inclusion. Celebrating the uniqueness of our individual team members across the globe helps us build diverse teams where we all can thrive. Our connected, community-focused culture enables each one of us to perform at our best and fully be ourselves.
Our values drive everything we do:
- Respect: we don't point a finger; we lend a hand.
- Integrity: we do the right thing, even when it is hard; we make fact-based decisions.
- Perseverance: we accept and embrace change; we have a passion to win!
- Professionalism: we hold each other accountable.
We are creating the future of global connectivity and community. Come join us. You belong here.
Compensation & Benefits at Ericsson Enterprise Wireless Solutions
At Ericsson Enterprise Wireless Solutions, we know that our people are the key to our success. We offer a competitive compensation and benefits package to help with your individual needs and goals.
Your Pay:
The salary range for this position is listed below. The actual salary offered is dependent on various factors including, but not limited to, location, the candidate's combination of job-related knowledge, qualifications, skills, education, training, and experience.
$98,700.00 - $183,300.00
Your pay also includes the opportunity for an annual bonus. This variable pay opportunity is dependent upon the attainment of agreed to goals and objectives as determined by our Senior Leadership team. Certain eligibility and pro-ration rules apply.
Your Health:
Ericsson Enterprise Wireless Solutions offers excellent, competitive employee benefits, such as: subsidized, nationwide PPO medical benefit options including a low-deductible Point of Service Plan and a qualifying High Deductible Health Plan (HDHP), with a generous company-provided HSA contribution. For California employees, we offer a subsidized HMO option through Kaiser. Ericsson Enterprise Wireless Solutions also offers subsidized dental and vision coverage.
Your Financial Security:
Ericsson Enterprise Wireless Solutions invests in both your short and long-term financial wellbeing. Our 401(k) plan has a 4% company match and immediate vesting. Employees will also receive company-paid employee basic life and AD&D insurance and company-paid disability benefits.
Your Time:
Your work-life balance is important to us. Ericsson Enterprise Wireless Solutions provides generous paid time off, including: 15 days of Flexible Time Off (FTO), four paid quarterly well-being days, and 11 paid annual holidays (includes nine company holidays and up to two floating holidays). Please note that an employee's FTO balance and floating holidays may be prorated in the first year, based on start date. We also offer paid maternity-leave benefits and six weeks 100% paid family leave for all employees.
Additional Benefits:
Ericsson Enterprise Wireless Solutions offers other company-paid benefits such as a comprehensive Employee Assistance Program, Talkspace mobile therapy, and volunteer paid time off.
Ericsson Enterprise Wireless Solutions' Diversity, Equity, Inclusion, and Belonging mission is to create an inclusive work environment where all employees' differences are celebrated, their thoughts matter, and everyone feels safe to bring their authentic selves to work. We're proud to be an equal opportunity employer and aim to attract, develop, and engage top talent from a diverse candidate pool. It is our policy and commitment to provide equal opportunity employment for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.