Manager, Marketing - Construction, Projects & Assets|Forensic and Litigation Consulting
Posted July 07, 2024
Apply: FTI Consulting, Inc.
FTI Consulting is the world's leading expert-driven consulting firm. Over the last 40 years, FTI Consulting experts have served as the trusted advisor to Fortune 500 companies and the world's leading law and private equity firms when they are facing their greatest opportunities and challenges. Our strong performance and continued success are a direct reflection of the ambition, energy, and commitment of our talented professionals across the globe to make a positive impact for our clients and communities.
Working side by side with the world's leading experts in your field, you will be surrounded by an open collaborative culture that embraces diversity, recognition, professional development and most importantly, you.
There has never been a more exciting time to join FTI Consulting and this is where you will do the most exciting and fulfilling work of your career.
Are you ready to make an impact?
About the Role
The position will report to and work closely with the Construction, Projects & Assets leadership team in North America to lead our strategic marketing efforts and support business priorities and growth. This role require s expertise in developing B2B marketing campaigns and overseeing all aspects of day-to-day marketing for the business .
You will be a subject matter expert for the business and have awareness and understanding of it s solutions, experts, marketing opportunities and trends to inform and support its growth. You will develop a specialization in our practitioners' expertise and a clear understanding of business growth opportunities, buyer insights, competitor activity and relevant market trends .
To be successful in this role , candidates must possess strong analytic, strategic, and communication skills, as well as a deep understanding of the construction and engineering industry and the challenges our clients face .
What You'll Do
- Actively develop and maintain a deep understanding of the business and the competitive position of the d ifferent practice group s through extensive internal and external research
- Develop an annual marketing plan and budget to support the growth and business priorities and implement integrated marketing programs
- Activate marketing tactics in owned, paid , and shared media, marketing automation, and tracking digital behavior across the lifecycle
- Oversee and develop all go-to-market toolkit elements, including collateral , pitch decks , service sheets and content
- Create awareness of our experts in market through professional eminence, including social media, thought leadership, speaking engagements and awards
- Work with practitioners to build success stories and maintain an internal library of case studies
- Contribute content for internal communications for the practice and assist in building a cohesive and well-informed practice
- Assist in developing and managing content and collateral for the practice ( e . g ., case studies, website content, bios, brochures ) , ensuring market trends are reflected in value proposition and positioning
- Evaluate and recommend sponsorships and events aligned to practice priorities.
- Manage sponsored and hosted events
- Pursue awards for practitioners and practice
- Contribute to segment and firm-wide marketing initiatives as needed
- Track and report on planned communications, though t leadership, events and marketing campaigns
- Identify thought leadership topics and support development and publishing
- Serve as an ambassador for FTI Consulting's brand standards within the business
- Oversee direct report(s) and provide mentoring and coaching to support their growth
How You'll Grow
We are committed to investing and supporting you in your professional development and wehave developed a range of programs focused on fostering leadership, growth, and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications.
You'll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth.
As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role.
What You Will Need To Succeed
Basic Qualifications
- Bachelor's d egree in m arketing, a dvertising, b usiness , or related business field
- 7 + years of relevant post-graduate professional experience in marketing
- A background in B2B marketing is essential
- Ability to travel to FTI office(s) and events as needed (15%)
- Applicants must be currently authorized to work in the United States on a full-time basis; this position does not provide visa sponsorship
Preferred Skills
- B2B marketing experience with a professional services firm, law firm or corporation is highly desired
- Proven track record of creating and executing successful B2B marketing campaigns
- Ability to effectively influence internal and external stakeholders across all levels of the organization
- Ability to multi-task and prioritize competing tasks and deadlines in a fast-paced environment
- Decisiveness and excellent use of independent judgment
- Exceptional organizational and project management skills
- Knowledge and experience with AI applications for marketing is a plus
- Knowledge of SharePoint, email and event management platforms ( e.g., Eloqua , Cvent, Splash ) and client relationship systems (e.g., Salesforce) is a plus
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Our Benefits
Our goal is to support the well-being of you and your families-physically, emotionally, and financially. We offer comprehensive benefits such as the following:
- Competitive total compensation, including bonus earning potential
- Full package of benefits plans, including medical, dental, and vision coverage along with life and disability insurance
- Generous paid time off
- Company matched 401(k) retirement savings plan
- Potential for flexible work arrangements
- Generous paid parental leave and flex return support
- Family care benefits, including back-up child/elder care
- Employee wellness platform
- Employee recognition programs
- Paid time off for volunteering in your community
- Corporate matching for charitable donations most important to you
- Make an impact in our communities through company sponsored pro bono work
- Professional development and certification programs
- Free in-office snacks and drinks
- Free smartphone and cellular plan (if applicable)
- FTI Perks & Discounts at retailers and businesses
- Upscale offices close to public transportation
About FTI Consulting
FTI Consulting is a global business advisory firm dedicated to helping clients with their most significant opportunities and challenges. With more than 8,000 employees located in 31 countries, our broad and diverse bench of award-winning experts advise their clients when they are facing their most significant opportunities and challenges. At FTI Consulting, we embrace, cultivate and maintain a culture of diversity, inclusion & belonging, which are fundamental components to our core values. FTI Consulting is publicly traded on the New York Stock Exchange and has been named the #1 Professional Services Firm on Forbes List of America's Best Employers and the best firm to work for by Consulting Magazine. For more information, visit www.fticonsulting.com and connect with us on Instagram and LinkedIn .
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.