About Quench
Quench's purpose is to impact people's lives and improve the earth by helping to eliminate the 500 million plastic bottles consumed each year. We play a front-line role in the battle against single-use plastic water bottles by delivering on-demand filtered water solutions to more than 120,000 healthy and environmentally conscious customers across North America. Quench bottle-free water coolers, ice machines, sparkling water dispensers and coffee brewers purify the existing water supply, providing an endless supply of clean water and water-based beverages for a fixed monthly fee, typically under a long term bundled service and rental subscription agreement. Quench has grown from a small regional company to an international leader that had a successful NYSE public offering in 2016 and is now a strategic company owned by private equity backed Culligan. Headquartered in King of Prussia, PA, Quench has more than 1,200 team members operating out of more than 90 locations across North America and Puerto Rico. For more information visit www.quenchwater.com .
About Culligan
Founded by Emmett Culligan in 1936, Culligan is a world leader in delivering superior water solutions that will make a real difference in improving the health and wellness of consumers. The company offers some of the most technologically advanced, state-of-the-art water filtration and treatment products. These products include water softeners, drinking water systems, whole-house systems and solutions for businesses. Culligan's network of franchise dealers is the largest in the world, with over 900 dealers in 90 countries. Many Culligan dealers have valuable equity in their local communities as multigenerational family owners of their franchises. For more information visit www.culligan.com .
Values: 5Cs
- Culligan as One
- Customers come first
- Commitment to Innovation
- Courage to do what's right
- Consistently deliver exceptional results
The Position:
In this role, you will be responsible for email marketing strategy and execution for Quench USA and Quench Canada. You will report to the Automation Marketing Manager and work alongside the Email Marketing Specialist. Duties include building audiences, developing campaigns tailored to those audiences, A/B tests, reporting on campaign success, tracking audience growth, creating and maintaining automated campaigns, and executing ABM strategy.
You'll be working alongside seven highly collaborative team members to create compelling content that aligns with our comprehensive growth marketing strategy. Above all, you need to be a good team player.
Competencies
Skills:
- Email Marketing Strategy: Proficient in developing and executing email marketing strategies tailored to different audience segments.
- Audience Segmentation: Strong understanding of firmographic data and ability to build and manage audience segments.
- Campaign Execution: Experience in setting up, scheduling, testing, tagging, and deploying various types of email campaigns.
- Performance Monitoring: Ability to monitor and analyze the performance of email programs, including key performance indicators and goals.
- Account-Based-Marketing (ABM): Knowledge of ABM strategies and experience in creating and monitoring ABM programs.
- A/B Testing: Proficiency in conducting A/B tests on lifecycle campaigns to optimize performance.
- Cross-Functional Collaboration: Effective collaboration with other departments to align email marketing campaigns with overall business objectives.
Behaviors:
- Team Player: Ability to work collaboratively with team members to achieve campaign objectives.
- Results-Oriented: Demonstrated attitude focused on achieving campaign goals and driving performance.
- Multi-Tasking: Capability to manage multiple projects simultaneously while maintaining attention to detail.
- Data-Driven Mindset: Strong emphasis on leveraging data to inform decision-making and optimize campaign performance.
- Proactive: Proactive approach to identifying opportunities for campaign optimization and improvement.
- Adaptability: Ability to adapt to changing priorities and contribute to strategy development across departments.
- Communication: Excellent verbal and written communication skills to effectively convey campaign strategies and results.
We are proud to be an Equal Opportunity Employer. Quench provides equal opportunity in all of our employment practices to all qualified employees and applicants without regard to sex, sexual orientation, race, color, religion, gender, national origin, ethnicity, age, disability, marital or family status, pregnancy, military status, veteran status, genetic information or any other information or any other category protected by federal, state and local laws. This policy applies to all aspects of the employment relationship, including recruitment, hiring, compensation, promotion, transfer, disciplinary action, layoff, return from layoff, benefits, training, social and recreational programs. All such employment decisions will be made without unlawfully discriminating on any prohibited basis.