Our legacy is rooted in product innovation a reputation for exceptional customer service effective management of business operations and the ability to attract and retain the industry's most talented staff and management team. Our values guide us to achieving our true potential and create an inclusive work environment which allows every person to thrive.
ABOUT THE JOB:
The Marketing Field/Vertical Specialist will be the face of Marketing to the divisions regions branches and central sales teams partnering with divisional regional branch and vertical business leadership to create content and develop and execute omni-channel campaigns that drive growth targets directly impacting pipeline generation and strengthening our brand in the industry. This person will also drive our vertical marketing to position WSMM in strategic growth areas.
WHAT YOU'LL BE DOING:
- Partner with various stakeholders including Sales Marketing Strategy Operations and other key stakeholders to build and execute omni-channel marketing plans aligned with company/divisional/vertical goals and priorities.
- Lead initial development and ongoing maintenance of vertical content ensuring optimal impact across the organization. Lead feedback loop process.
- Collaborate with businesses and functions to develop and execute effective marketing programs and content for strategic verticals to build brand recognition demand and preference.
- Work across departments and external agencies to develop specific client-facing marketing content.
- Partner with Ops/Analytics colleagues to analyze marketing performance and optimize accordingly.
- Develop and maintain project plans and budgets.
EDUCATION AND QUALIFICATIONS:
Required Education and Experience:
- Bachelor's Degree in Marketing Digital Marketing or Marketing Communications. 5+ years of experience in strategic content development as well as marketing campaign development execution and optimization. Related industry experience desired.
Required Skills and Abilities:
- Results oriented; drive and desire to build a commercial (marketing sales sales enablement) career; Time management skills; Experience creating industry/use case specific content leveraging input from multiple stakeholders and other sources of insight. Experience partnering with business leadership to translate objectives into omni-channel marketing campaigns that support brand and demand generation; Experience analyzing campaign and optimizing marketing to drive performance; Strong writing and content creation skills. Experience effectively working in a matrixed organization. Growth mindset.
#LI-AV1
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time as needed.
WillScot Mobile Mini is committed to providing equal employment opportunity without regard to race color religion sex sexual orientation gender identity national origin age disability or any other protected status with respect to recruitment hiring promotion and other terms and conditions of employment. WillScot Mobile Mini takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities women disabled and veterans.
22302
Job Segment: Outside Sales Manager Sales Management