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ABOUT THE JOB:
The Marketing Cloud Specialist will execute all programming in the platform. S/he will coordinate with creative services to optimize designs used in the tool. S/he also will develop and maintain a segmentation strategy within the platform and ensure attribution is in place to track marketing activities thru to Salesforce. This person will also monitor new offerings within Marketing Cloud and recommend optimization opportunities.
WHAT YOU'LL BE DOING:
- In collaboration with Technology team lead Salesforce Marketing Cloud expansion configuration and data migration working with Marketing Cloud Connect and other Integrations
- Collaborate with stakeholders to develop communicate and execute Marketing Cloud project concepts and campaign development. Share outcomes and learnings with Marketing and Sales colleagues and client (e.g. Key Accounts Field) project stakeholders. Conduct user training and actively promote user adoption of Marketing Cloud
- Design and implement for automated email/mobile journeys using the WSMM Marketing Cloud features (i.e. Email Studio Journey Builder etc.) and advise clients on how to optimize further
- Design and maintain segments (e.g. verticals customer archetypes etc.) within Marketing Cloud for a variety of marketing projects
- Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources
- Report on and analyze email activity using Email Studio reports and Journey Builder (as well as other Salesforce tools data viewing and analysis tools)
EDUCATION AND QUALIFICATIONS:
Required Education and Experience:
- Bachelor's Degree in Marketing Digital Marketing Marketing Communications or related. 5+ years of experience designing implementing expanding and managing Marketing Cloud programs in a B2B setting.
Required Skills and Abilities:
- Results oriented; drive and desire to build a commercial career (marketing sales sales effectiveness); Time management skills; Experience with integrations with Salesforce core and other platforms; Certifications: Marketing Cloud Consultant; Marketing Cloud Email Specialist. Experience effectively working in a matrixed organization. Growth mindset.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time as needed.
WillScot Mobile Mini is committed to providing equal employment opportunity without regard to race color religion sex sexual orientation gender identity national origin age disability or any other protected status with respect to recruitment hiring promotion and other terms and conditions of employment. WillScot Mobile Mini takes affirmative action in support of this policy to employ and advance in employment individuals who are minorities women disabled and veterans.
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Job Segment: Outside Sales Cloud Sales Technology