M3 is the global leader in digital solutions in healthcare. We work with a range of sectors including healthcare, life sciences, pharmaceuticals, biotechnology and charities; services provided to these sectors include market research, medical education programs, promotional programs, clinical development, job recruitment and clinic appointment services. M3 has grown by more than 20% year-on-year for the past 15 years, achieving over 1 billion dollars in revenue annually.
Founded in 2000, with start-up investment capital from Sony, M3's mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:
- Named in Fortune's 2020 'Future 50' list, ahead of Facebook and Amazon
- Ranked in Forbes' 2020 Global 2000 list of the world's largest public companies
- M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
- Listed in Forbes' 'Asia's 200 Best Over a Billion' in 2019
- In 2020 M3 founded the 'M3: Stop COVID-19 Fund' and pledged one billion yen to support COVID-19 related initiatives
M3's legacy lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.
Due to our continued growth, we are hiring for a Marketing Manager at M3 Global Research
About the Business Unit:
M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.
M3 Global Research maintains ISO 20252 and 27001 certifications with the highest quality data collection and project management capabilities that cover the spectrum of quantitative and qualitative techniques utilized today. M3 services incorporate all of the most advanced statistical and attitudinal methodologies allowing clients to provide world-class offerings and support services to their end-client customers throughout multiple industry sectors.
Job Description
The Marketing Manager will oversee digital marketing, sales enablement, website, and social media functions as well as leading relationships with the sales team and clients as needed to achieve specific sales objectives. The new Marketing Manager is a sales enablement specialist, who works across the B2B and internal comms arms of the business, delivering, and measuring, effective, engaging marketing campaigns, using a true multichannel approach. Working in close partnership with the sales team, the wider marketing team and other internal stakeholders you will design campaigns that achieve their objectives and are appropriate for their intended audience, reporting on their subsequent performance and engagement, and making evidence-based recommendations for future iterations. Although your focus will be on owning the marketing activities supporting specific brands, you will also play a key role in collaborating on other marketing activities across the business.
- Design and execute marketing campaigns that deliver ambitious growth targets in 2023
- Lead the marketing strategy for M3 Global Research's US division, working alongside colleagues supporting other divisions to design and deploy complementary campaigns
- Design intelligent marketing campaigns that achieve their objectives and support the delivery of organisational goals
- Report on, and analyse the impact of multichannel marketing campaigns, tracking performance against agreed KPIs and relevant product line sales KPIs
- Hold responsibility for the analytical reporting of campaigns across all channels, and use that data to inform existing, and future activities and product development
- Implement best practice SEM approaches including paid advertising and on-page optimisation for all platforms
- Carry out monthly marketing campaign reviews to track performance of campaign effectiveness, iterating existing campaigns as necessary, and planning future initiatives
- Work closely with other members of the marketing team, and other marketing stakeholders to collaborate on campaign strategy and impact
Qualifications
- Social media planning experience, including with paid advertising
- Deep experience of campaign reporting and analytics, confident in using data to inform future strategies
- An analytic, results-oriented thinker with the ability to be flexible in their approaches
- Motivated by an exciting and collaborative team environment
- Able to make decisions, take ownership and accept accountability
- Self-motivated and driven with a passion for excellence
- Self-directed worker with the professionalism and focus to work relatively autonomously, albeit with the support of marketing colleagues
- Previous marketing experience, preferably in a B2B healthcare environment, and / or with experience of internal / corporate communications
- Excellent verbal and written communicator with an eye for detail
Additional Information
Benefits:
A career opportunity with M3USA offers competitive wages, and benefits such as:
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
*M3 reserves the right to change this job description to meet the business needs of the organization
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