Marketing Manager | Forensic and Litigation Consulting

Posted October 10, 2023
Apply: FTI Consulting, Inc.


About Forensic & Litigation Consulting

The Forensic and Litigation Consulting practice at FTI Consulting provides multidisciplinary, independent dispute advisory, investigative, data acquisition/analysis and forensic accounting services to the global business and legal community. Our team supports clients facing high stakes litigation, arbitration and compliance investigations, and regulatory scrutiny.

About The Role

As a Forensic Litigation and Consulting Marketing Manager, you will develop specialization in our professionals' expertise and solutions; a clear understanding of business growth opportunities, buyer insights, competitor activity and relevant market trends.

Success in this role will be measured by the commercial value delivered that contributes to measurable market impact. By working hand in hand with our business, you will be a key contributor to the busines growth of our practices, by aligning strategic go to market marketing programs that are compelling and contributing to the awareness of our experts, our segment and our firm.

Overall Responsibilities

Implementation of creative and impactful integrated marketing programs that can be utilized in business development opportunities, as client touchpoints, and inform internal awareness of our experts, solutions, of industry, regional audiences.

Ensuring effort and resources are utilized to provide growth to business priorities with ABM marketing campaigns, resulting in strong business impact.

Experienced in activating marketing tactics in own, paid, and shared media, leveraging opportunities in marketing automation, and tracking digital behavior across the lifecycle, ideally in a B2B environment.

This position will report to the Managing Director of Marketing - North America, for our Forensic Litigation and Consulting practice, with a dotted line to the appropriate practice /product leadership for the Forensic and Litigation Consulting Practice.

Primary Duties

Product/ Practice Profile Raising

  • Delivery and optimize strategic marketing programs developed to drive awareness and growth of our multifaceted product/practices objectives and provide the overall direction and implementation of marketing and sales support activities
  • Understanding of the product/ practice's competitive positioning leveraged to contribute to the development of the value proposition(s), business proposals and marketing programs
  • Basic understanding of key business issues our FLC/product/practice clients are facing and aligning go-to-market strategy and point-of-view(s) around those issues.
  • Creating awareness of our key point of differ enation in the market: Our experts. By implementing a professional eminence program for our leaders and subject matter experts in aligned to goals.
  • Proactive marketing programs that are not only compelling but efficient from a spend and implementation; ensuring there is opportunity to not only test and learn but leverage programs for our segment and any cross-segment initiatives, and /or corporate brand market imperatives.
  • Routinely contributing voice in strategic discussions on market trends, competitive insight and metrics and measurement of marketing programs.
  • Delivery and implementation of marketing efforts of our brand: corporate marketing programs, cross-segment initiatives, and industry opportunities.

Analysis and Research
    • Actively develop and maintain a deep understanding of the product/practices and the competitive position of products/practice group through extensive internal and external research.

Marketing/Communications
    • As a Marketing Manager, with specialization and alignment to a FLC product/practice you will work to coordinate with your peers amongst the FLC marketing team, FTI corporate marketing to continuously improve the product/practices market reach, client relationships and new opportunities. Various marketing tactics will be utilized in this effort including:
    • Development of a go to market toolkit: capabilities statements, pitch templates, deals list, website content (internal and external) and press releases.
    • Content for internal communications for the practice group and assist in building a cohesive and well-informed practice.
    • Market trends and imperatives reflected through a value proposition and positioning on the corporate website and segment intranets which includes new hire announcements, web profiles, collateral (e.g., case studies, website content, brochures), service sheets, and other marketing collateral
    • Updates of professional biographies, CVs, and headshots
      • Assist with social media content and messaging, aligned to practice/product marketing programs and professional eminence.
      • Maintain internal calendar to track communications, thought leadership, events, deliverables, etc.
      • Develop and maintain target audience databases
      • Working with our Salesforce team, liaise with segment professionals to build and maintain information in FTI's CRM system
      • Assist in developing and managing content and collateral for the segment (i.e., case studies, website content, bios, brochures, etc.)
      • Coordinate and track events and sponsorship planning
      • Research practice sponsorships and speaking opportunities (i.e., understanding where our competitors and peers are speaking, sponsoring, etc.)
      • Coordinate and execute practice events (i.e. collateral, giveaways, booth set-up/take-down, etc.)
      • Develop and oversee a process for follow up after significant marketing/business development events
      • Develop and maintain information about practice awards won within the segment and market that information appropriately (i.e., develop statistics and marketing messages to promote our awards externally to differentiate FTI in the market)
      • Maintain current templates for branding purposes (e.g., bios, engagement highlights) and oversee consistent use
      • Other special projects as may be assigned from time to time

Basic Qualifications
  • Bachelor's degree
  • 7+ years of marketing experience. B2B marketing experience with a professional services firm, law firm or corporation is highly desired.
  • Ability to effectively influence both internal and external stakeholders across all levels of the organization
  • Ability to work Remote within proximity of an FTI Office

Skills
  • Superior communication including writing, speaking and listening
  • Excellent, concise and persuasive business writing skills (writing sample submissions required)
  • Exceptional organizational and project management skills
  • Strong attention to detail
  • Basic knowledge of graphic design is preferred, including Photoshop, PowerPoint
  • Knowledge of SharePoint, WordPress and email management platforms (Eloqua) and client relationship systems (e.g., Salesforce) is a plus
  • Ability to multi-task and prioritize competing tasks and deadlines in a fast-paced environment
  • Decisiveness and excellent use of independent judgement
  • Ability to interact, communicate and collaborate with a wide variety of individuals at all levels of the organization
  • Ability to work independently as well as part of a team
  • Act as spokesperson for FTI for external audiences
  • Ability to travel as required (15%)
  • Preferred Knowledge

#LI-VG1

Our Benefits

Apart from the well-structured career path and excellent team environment, our employees enjoy a variety of perks and benefits. Our benefits include, but are not limited to:
  • Competitive salary and bonus plans
  • Generous paid holidays, time off and parental leave
  • Full package of benefits plans
  • Company matched 401K
  • Annual paid volunteer hours
  • Corporate matching for charitable donations
  • Potential for flexible working arrangements
  • Free snacks and drinks
  • Upscale offices close to public transportation
  • Pet insurance

About FTI Consulting

What makes us unique? With more than 6,250 employees located in offices in every corner of the globe, we are the firm our clients call when their most important issues are at stake. Regardless of what level you are, you will have the opportunity to work alongside and learn from top experts in your field on high-profile engagements that impact history. Our culture is collaborative, and we value diversity, recognition, development and making a difference in our communities.

FTI Consulting is publicly traded on the New York Stock Exchange and has been recognized as a Best Firm to Work For by Consulting magazine and one of America's Best Management Consulting Firms by Forbes . For more information, visit www.fticonsulting.com and connect with us on Twitter ( @FTIConsulting ), Facebook and LinkedIn .

FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.

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