M3 is the global leader in digital solutions in healthcare. We work with a range of sectors including healthcare, life sciences, pharmaceuticals, biotechnology and charities; services provided to these sectors include market research, medical education programs, promotional programs, clinical development, job recruitment and clinic appointment services. M3 has grown by more than 20% year-on-year for the past 15 years, achieving over 1 billion dollars in revenue annually.
Founded in 2000, with start-up investment capital from Sony, M3's mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:
- Named in Fortune's 2020 'Future 50' list, ahead of Facebook and Amazon
- Ranked in Forbes' 2020 Global 2000 list of the world's largest public companies
- M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
- Listed in Forbes' 'Asia's 200 Best Over a Billion' in 2019
- In 2020 M3 founded the 'M3: Stop COVID-19 Fund' and pledged one billion yen to support COVID-19 related initiatives
M3's legacy lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.
Due to our continued growth, we are hiring for a Community Strategist at M3 Global Research, an M3 company.
About the Business Unit:
M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.
M3 Global Research maintains ISO 20252 and 27001 certifications with the highest quality data collection and project management capabilities that cover the spectrum of quantitative and qualitative techniques utilized today. M3 services incorporate all of the most advanced statistical and attitudinal methodologies allowing clients to provide world-class offerings and support services to their end-client customers throughout multiple industry sectors.
Job Description
- Work closely with the Panel Manager to deliver the M3 panel's strategic marketing goals for the region, and globally
- Execute multichannel marketing campaigns, to recruit new market research respondents, including email, paid advertising, referral programs, and social media
- Contribute to content creation and copywriting across all panel member touchpoints including email, blog, social media posts, company website, and print collateral
- Ensure that M3 Global Research branding, editorial, and marketing guidelines are followed across all communications, working closely with the marketing department to ensure consistency in branding and messaging
- Responsible for the ongoing evaluation and analysis of live campaigns, making data-driven recommendations for optimisation
- Ensure deadlines are met, working within agreed timelines for all panel marketing activities
- Manage social media and paid advertising channel initiatives for panel recruitment, ensuring best practices are observed and programs are optimised to maximise ROI
- Provide high quality customer support to panel members, building and maintaining strong professional relationships
- Respond to enquiries in fluent language, within agreed timelines, and following M3 processes
- Champion, and advocate for, quality in the panel, ensuring that processes for the verification and validation of panellists are executed using appropriate tools and protocols
Qualifications
- 3+ years of experience in B2C marketing
- Strong Microsoft Office skills
- Experience of CRMs
- Google Analytics
- Social media management platforms
- Email marketing and automation workflows
- Interest in, or previous experience of marketing in the healthcare space is desirable
- Experience of Adobe Creative Suite preferred, but not required, however, an understanding of graphic design and being able to effectively brief the in-house designer is important
Additional Information
A career opportunity with M3USA offers competitive wages, and benefits such as:
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
*M3 reserves the right to change this job description to meet the business needs of the organization