Sr. Marketing Manager, Strategic Communications
Posted December 12, 2022
Apply: FTI Consulting, Inc.
FTI Consulting is a global business advisory firm dedicated to helping organisations protect and enhance enterprise value in an increasingly complex legal, regulatory and economic environment. With more than 4,500 professionals in 27 countries, we work closely with clients to anticipate, illuminate and overcome complex business challenges in areas such as investigations, litigation, mergers and acquisitions, regulatory issues, reputation management and restructuring. Our professionals are some of the most experienced leaders in their fields including: certified turnaround professionals, forensic accountants, corporate investigation specialists, intellectual property specialists, former political leaders, former chief executives, Nobel Laureate economists, banking and securities professionals, certified public accountants, e-discovery professionals, corporate, financial and crisis communications specialists, chartered financial analysts and industry experts.
ABOUT THE OPPORTUNITY:
FTI Consulting has five main practice areas focused on corporate finance, strategic communications, economic and financial consulting, forensic and litigation consulting and technology. This role is responsible for marketing planning and delivery in North and South America, along with assisting in new business development.
The role will require frequent dialogue with Senior Managing Directors (SMDs) and Managing Directors (MDs) across all of the segment's practices and sectors to understand marketing needs, new business targets and design and deliver activities accordingly.
PRIMARY DUTIES:
- Work closely with SMDs and MDs in North and South America to develop and manage the marketing strategy and business pipeline for the strategic communication segment.
- Work closely with our Global Marketing lead to ensure consistencies across the UK, EMEA an APAC.
- Design an annual marketing strategy that incorporates all practices and sectors, along with a measurement framework to track KPIs and report on ROI.
- Design and deliver campaigns to elevate sector and practice expertise, and the FTI strategic Communication Segment as a whole. Tactics will include, but are not limited to thought leadership, web updates, events, speaking engagements, sponsorships, awards & recognition, earned media, multimedia (videos, podcasts, etc.), digital/social media and ancillary marketing materials.
- Encourage greater collaboration between the firm's practice areas through cross-practice/cross-sector marketing initiatives and involvement in firm-wide industry groups. Where applicable encourage and foster cross-segment and corporate marketing initiatives.
- Manage budgets and responsibility for monitoring and reporting/ROI
BASIC QUALIFICATIONS:
- Eight-to-twelve years of marketing experience, preferably at a law or consulting firm.
- Experience in creating and managing marketing efforts across digital and traditional channels.
- Experience and knowledge of the marketing funnel, critical KPIs and measurement frameworks.
- Experience in client service and managing projects that are on time and on budget
PREFERRED SKILLS:
- Possess excellent marketing planning and delivery capabilities
- An understanding of multi-channel marketing and experience of delivering compelling content tailored for the channel and audience
- Be able to work effectively and confidently with multiple senior stakeholders within a complex structure
- Skilled in managing multiple projects, competing demands and stakeholders
- Be an excellent influencer and communicator (both written and verbal)
- Be able to work independently and to develop ideas and projects without supervision, as well as being effective as part of a team
- Have experience of managing a marketing budget
- Have experience of using CRM software and online mailing systems
- Spanish language skills a plus
- COVID Vaccine required*
*Individuals seeking an exemption from this requirement for medical or religious reasons should complete a request for accommodation form and submit the form to your recruiter.
FTI Consulting can offer a competitive and attractive rewards package, excellent training and development opportunities, a supportive and friendly environment and the opportunity to achieve your potential.
Our Benefits
Apart from the well-structured career path and excellent team environment, our employees enjoy a variety of perks and benefits. Our benefits include, but are not limited to:
- Competitive salary and bonus plans
- Generous paid holidays, time off and parental leave
- Full package of benefits plans
- Company matched 401K
- Annual paid volunteer hours
- Corporate matching for charitable donations
- Potential for flexible working arrangements
- Free snacks and drinks
- Upscale offices close to public transportation
- Pet insurance
About FTI Consulting
What makes us unique? With more than 6,250 employees located in offices in every corner of the globe, we are the firm our clients call when their most important issues are at stake. Regardless of what level you are, you will have the opportunity to work alongside and learn from top experts in your field on high-profile engagements that impact history. Our culture is collaborative, and we value diversity, recognition, development and making a difference in our communities.
FTI Consulting is publicly traded on the New York Stock Exchange and has been recognized as a Best Firm to Work For by Consulting magazine and one of America's Best Management Consulting Firms by Forbes . For more information, visit www.fticonsulting.com and connect with us on Twitter ( @FTIConsulting ), Facebook and LinkedIn .
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.
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